(Originally posted at Kooiii)
One of the commonly held misconceptions or ideas is that prostitution is the oldest profession.
It has been a fact of life ever since man had his first surplus that you cannot sell or exchange a physical article or service unless those who might have a need or desire for it know you have it.
The history of advertising is almost as long as the history of the talking ape and, over the time of it’s existence, it has been refined and perfected – despite claims by Internet Marketers to have created new ways of doing it.
In reality, there is only one way to advertise a product or service – “Show and Tell” – and everything else in the advertising world is designed to get you into a position where you can “show” and you can “tell”.
There are those who will try to confuse the issue by claiming that they are “marketing” but in brutal honesty, this is only a fancy word for advertisng.
When I look around at business failures (both on and off line), there seems to be a common denominator – reliance upon automation.
Online and offline businesses seem to believe that it is enough to throw money at advertising agencies or buy enough automated software in order to achieve sales and a sufficient income. Nowhere is this more apparent than among online businesses.
What really surprises me, especially with online businesses, is that the owners do not recognise that they are being sold to by the advertising agencies and that they could learn something if they took a step back and watched how it was (they were) being done.
The biggest customers for online conmen are Internet Marketers.
Time and time again they fall for the “show and tell” presentations for the latest, greatest, push-button business automation tool and buy it – almost as a reflex action – and they never seem to doubt that it will do what is claimed for it DESPITE years of experience to the contrary!
Next time you buy something, ask yoursely why you bought it – you might learn a bit more about effective advertising that way.
There is nothing new about advertising except that the tools used today deceive more effectively when the “product” has no true value.