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Automated scarcity

This article was originally published in Kooiii.

As you can imagine, I have had a lot of time to lie back and think about things that I like and things that concern me.
My concerns in the world inhabited by newbie internet marketers are legion but I must address a concern that has been growing in intensity for some time –

DIME SALES!

It has finally become my sincere opinion  that dime sales are simply a method for internet sharketers to AUTOMATE the scarcity factor in sales and the price factor. No longer do they have to worry about monitoring sales to decide if they should threaten to increase the price in order to boost sales – they automatically threaten every single prospective buyer with a certain price increase if they don’t buy now!

A minor feeding frenzy can be generated by a clever launch (WSOs are brilliant at using massively over-long sales letters and videos in order to make the product seem irresistable) and the “feed-back” from users is designed to enhance and under-line different aspects of the product. The psycology is brilliant!

But are the products – – – – – – really?

Looking at recent dime sales I have concluded that the products are, at best, mediocre and, at worst, absolute crap! Yes – there will be the odd diamond in the crap but I have to wonder why a product that has real value would be presented for sale in the dime sale format.

Dime sales seem to have become the accepted way to launch a new(sic) product and everybody feels obliged to use them – just as they feel obliged to use the stultifying long sales letter and patronising “life story” videos.

Dime sales are becoming so frequent now that I believe the sharketers have got together to create an impetus within the newbie arena to keep them off-balance and SPENDING! I honestly believe that dime sales are a danger to newbies because many of the products are specifically designed to require more technical expertise than the average newbie possesses or a greater degree of web site management skills.

It’s only my opinion but if you are going to buy something and you are put under pressure to “buy it now”, you should not buy it.

If the product has value, it will have a price. The price will help you decide whether or not to buy and give you the ability to think about the product, investigate if it really is what you want  with no pressure from some automated used car salesman indicating that each ounce of petrol he is putting into the tank will automatically increase the price.

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