Thanks to all those of you who have pointed out that I am now a fully fledged hypocrit. I thank you for confirming that my stuff does get read and for showing how black and white opinions need to be if they are not to be questioned.
Looking around the internet, it is now pretty obvious that the flood of review sites is nothing more than the result of some guru somewhere selling yet another ebook on how to get rich quick.
If you look at the review I did, you will see that I draw attention to some of the review sites out there that, literally, simply copied and pasted the reviews that were supplied with the product as affiliate tools. Not only were the reviews copied but also the spelling mistakes within the reviews!
Search for just about any product on the web and you will be faced with many ‘reviews’ of the product. Some of these reviews will have the word ‘scam’ in the title. This is because some guru somewhere decided that this would attract attention and get people to read your review.
Look at other reviews and you will see things like “Do not buy this product until you have read my review/bonuses”. This is crafty marketing because the ‘reviewer’ does not say ‘do not buy’ he says ‘buy after you read my review’.
Some reviews are honest enough to state, right up front, that the product, bought from the revewer, will carry humungous bonuses which tells you that his review will be very positive.
There is a formula for writing reviews that can be bought from some guru somewhere and it will tell you how to mention a small detrimental factor in order to sound more even handed.
All reviews do, most of the time, is make searching the web a lot more time consuming than it should be. Maybe that’s where the next Google slap should be aimed?